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Writer's pictureNicole McGann

Moorestown and Cherry Hill are reimagining “The Mall”

It appears that the days of spending six hours at the mall bouncing between Sbarro’s, Piercing Pagoda, Sam Goody, and Sharper Image are gone. So how do mall owners like PREIT repurpose the real estate to benefit the community and still turn a profit?



 

At the Moorestown Planning Board meeting on May 2nd, the solution presented was called – Parky’s. Taking over the former multi-level Lord & Taylor’s will be a go-karts, ax throwing, games and more

 



Having just emerged from bankruptcy, and taking on new leadership the Moorestown mall is betting big on this new revitalization plan.

 

In addition to Parky’s, on the docket are over 1,000 housing units. The first, under construction now, is a 375-unit building called the Pearl.

 

A ten-minute drive down Rt. 38 and you’ll find yourself at Cherry Hill Mall, also owned by PREIT.

 

It’s welcoming new retail stores Alo Yoga (you guessed it, activewear), a Kendra Scott jewelry store, a new women’s clothing store (Dry Goods), and a ear-piercing place called Rowan, where actual nurses do the piercing. (Does this mean I can go into Claire’s without hearing a terrified infant only one ear into getting pierced?)

 

In addition to these stores will be Signature Workspace, an innovative co-working space provider. And a new Asian fusion restaurant called Kooma Asian Fusion and Sushi Bar.

 

I can get on board with nurse piercings and go-karts, but I think I’ll probably pass on mall sushi.

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